International Perceptions of TV Quality

Methodology The following research was conducted online by Populus for the BBC between 30th September–18th October 2013 Fieldwork took place in 14 countries (Australia, Brazil, Denmark, France, Germany, Italy, Japan, Netherlands, Spain, Sweden, Portugal, UK, United Arab Emirates and USA) with a representative sample of 500 adults 18+ per country (Brazil and United Arab Emirates – urban sample) In the questionnaire respondents were asked to rate the quality of TV overall and the quality of each of the biggest TV channels in their country TV channels with a share of 5% or more in their country were included in the survey. In some territories channels with a share of less than 5% were also included e.g. Channel 5 in the UK

Channels included in the Japan survey are for Kanto – main market. Channels included in the Australia survey are based on share in the five metro cities

The UK is a global leader on overall TV quality, with 72% of UK adults saying TV programmes overall in the UK are good quality – the highest out of the 14 surveyed countries Perception of overall TV quality per country rated by respondents in the country (% Very / fairly good quality) 72%

69% 61%

57%

55%

45%

45%

44%

39%

35% 28%

Populus for the BBC, 14 countries (500 adults per country), Oct 2013 What do you think of the quality of television programmes overall in [INSERT COUNTRY NAME]?

Slide 3

25%

25%

23%

BBC One (UK) TV Cultura (BR) BBC Two (UK) Nederland 1 (NL) ABC 1 (AU) MBC 2 (UAE) Dubai TV (UAE) CBS (US) PBS (US) ITV (UK) ABC (US) NBC (US) Channel 4 (UK) Das Erste (DE) ZDF (DE) Nederland 3 (NL) SVT1 (SE) MBC 1 (UAE) Nederland 2 (NL) Channel 7 (AU) RTL4 (NL) Al Jazeera (UAE) SVT2 (SE) Channel 9 (AU) France 2 (FR) DR1 (DK) RTP1 (PT) Globo (BR) France 3 (FR) NHK1 (JP) SIC (PT) TV Brasil (BR) TV4 (SE) Channel Ten (AU) Bandeirantes (BR) La 1 (ES) La Sexta (ES) TV2 (DK) Record (BR) SBT (BR) SBS6 (NL) M6 (FR) Al Arabiya (UAE) Antena 3 (ES) Rai 3 (IT) Channel 5 (UK) Cuatro (ES) TVI (PT) TF1 (FR) Canale 5 (IT) Rai 1 (IT) Rai 2 (IT) Kanal 5 (SE) Vox (DE) ProSieben (DE) RTL (DE) Italia 1 (IT) SAT 1 (DE) TV3 (SE) TV Asahi (JP) TV Tokyo (JP) TBS (JP) NTV (JP) Rete 4 (IT) Fuji TV (JP) Tele Cinco (ES)

Out of 66 channels, BBC One receives the highest quality score of all – with 79% of UK adults rating it as good quality. BBC Two comes in third Perceptions of TV channel quality rated by respondents in the country (% Very / fairly good quality)

79% 71%

Populus for the BBC, 14 countries (500 adults per country), Oct 2013 To what extent do you think the quality of programmes on the following television channels in [INSERT COUNTRY NAME] is good or poor?

Dark blue = Publicly funded channel Light blue = Commercial channel

Slide 4